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HOUSE OF REVENUE

Fractional Chief Marketing Officer

We are actively seeking a new Fractional CMO to act as a fractional Revenue Leader to one or more clients at a time. The Fractional CMO oversees all marketing functions for each client engagement. For more context, here is a little more about the work we do.

We are fractional Revenue, Sales, & Marketing Leaders, who work directly for a company (typically between $5M - $20M) to profitably (re)build their revenue departments: marketing, sales, customer success, and RevOps. Every client engagement is custom-built, based on the needs of the company, with a focus on driving holistic revenue growth. We bring forth a holistic revenue strategy, not a silo-focused approach. First, we audit their existing environment, provide a gap analysis, and scope deliverables for marketing (brand, design, digital, top of funnel automation, sales enablement), sales (roles, comp-models, process, playbook), revenue operations (CRM, automation, tech stack), and customer success (new client implementation, account management, up-sell, and renewals), to take place over the next several months.

Additionally, we create a talent-development strategy and future recruiting roadmap for the client. If they elect to use our recruiting services, we help them find the best talent, using our recruiters to source candidates.

Each House of Revenue® FCMO leads their marketing strategy and implementation effort for their client, including brand management, demand generation, website optimization, CRM database and workflows, campaign and content, social media, customer lifecycle marketing, sales enablement, marketing analytics, packaging, pricing, partnerships, org structure, etc.

Each FCMO is supported by House of Revenue’s leadership team and peer community and is responsible for providing regular updates on their client work.



Fractional CMO Role Specifications:

  • This is a 1099 position with the potential for Full Time employment
  • Compensation is aligned with client fees for Fractional CMO and Revenue Studio engagements, websites, recruiting, etc.

Role Requirements:

  • Has worked directly with startup and small business Founders and CEOs to help with the brand and marketing strategies to scale their business as a full-time employee, contractor, consultant, or mentor.
  • Has built and implemented Go-To-Market plans and can demonstrate multiple facets of business-building knowledge such as:
    • Articulate the relationship between revenue functions and operational functions.
    • Understand the “Day in the Life” of a CEO and their common growth challenges.
    • Quickly identify the root causes of a company’s lack of revenue growth, produce gap analyses, and confidently recommend solutions for enhancing infrastructure, developing talent, and implementing the new plan.
    • Create a vision for the company, sometimes ideating new products, services, and lines of business.
    • Elevate the brand strategy through voice of the customer surveys, competitive analysis, secret shopper, and pricing analysis.
  • Has a degree in marketing, has held a marketing role, has worked in the marketing and advertising industry, or can demonstrate relevant branding and marketing skills and knowledge.
  • Minimum 2 different industry-specific experiences, has ideally worked in 3-5 of the following industries:
    • Professional Services, SaaS, Technology, CPG, Manufacturing/Distribution, Healthcare, E-Learning, Hospitality
  • Minimum 2 different market segment experiences, has ideally worked in 2-3 of the following segments:
    • Startup, SMB, Midmarket / Upmarket, Enterprise
  • Is able to audit our clients’ marketing strategy (strength and validity of their brand, visual identity, social presence, website, traffic sources, conversion rates, and sales support) and provide a gap analysis between their current and desired future states. 
  • Is able to create a detailed marketing execution plan to support the marketing strategy.
  • Is certified in HubSpot, understands Revenue Operations, has audited a tech stack and made recommendations on which technologies were needed, and was part of a project of implementing new marketing technologies and automation.
  • Is certified in Inbound Marketing or can clearly articulate what inbound marketing is and how a company shifts from outbound methodologies to a mix of inbound and necessary outbound methodologies.
  • Understands and can speak to marketing’s role in sales enablement (sales decks and other visual tools built by marketing, marketing technology/automation, etc.) and can demonstrate specific knowledge of how sales enablement helps sales teams sell.
  • Must be detail-oriented and proficient in Excel, Word, and PowerPoint. Must be able to show previously built revenue strategy documents, playbooks, revenue models, marketing operations processes, and dashboards/scorecards.
  • Prior use and knowledge of CRMs and other marketing platforms such as:
    • Salesforce.com, HubSpot, Google Analytics, Semrush, and database tools like ZoomInfo
More Logistics:
  • House of Revenue® is responsible for all business development activities and signing new clients.
  • The Fractional CMO is not responsible for selling his or her clients but is eligible for additional compensation if they source new business.
  • Clients are assigned to the FCMO based on current workload, geographic location, prior experience and specialties, and personality alignment.
Travel:
  • Travel may be required based on client requests.
  • House of Revenue® has clients nationwide.
  • Our CMOs travel roughly once per quarter. CMOs create their own travel schedule to accommodate their personal needs. Travel and expenses are reimbursed as long as they fall under the House of Revenue®’s T&E policy.
  • We prefer virtual or in-person attendance to House of Revenue®’s quarterly meetings, typically held at the end of January, the end of April, the 3rd week of July, and the 3rd week of October.
Work Location:
  • House of Revenue® offers flexible working arrangements.
  • Denver team members are able to work from the House of Revenue® office at 475 Lincoln St, Suite 150, Denver, CO 80203 if desired.
Technology:
  • House of Revenue® is a BYOD environment, meaning each team member is responsible for using their own technology devices for their role. This may include a laptop, computer, monitor, and mobile device. 
Training & Resources:
  • You will be provided with the training, tools and resources to perform your work.
  • You will be supported by House of Revenue's leadership and peer community.
Holidays:

The following are company-observed holidays:

  • Monday, January 2nd, 2023, New Year’s Day Observed
  • Monday, January 16th, 2023 MLK Jr Day
  • Friday, February 17th, and Monday, February 20th, 2023 President’s Day
  • Friday, April 7th, 2023 Good Friday
  • Friday, May 26th, 2023, and Monday, May 29th, 2022 Memorial Day Weekend
  • Monday, June 19th, 2023 Juneteenth
  • Monday, July 3rd, and Tuesday, July 4th, 2023 Independence Day
  • Friday, September 1st, 2023, and Monday, September 4th, 2023 Labor Day Weekend
  • Wednesday, November 22nd, Thursday, November 23rd, Friday, November 24th, 2023 Thanksgiving Week
  • Friday, December 22nd through Friday, December 29th, 2023 Christmas
  • Monday, January 1st, 2024 New Year’s Holiday

Apply Now!