Lauren Hawthorne
As a Fractional Chief Marketing Officer at House of Revenue, I lead and work with new and existing marketing teams within SMBs to help build strategic and holistic marketing plans within the GTM strategy. We build revenue engines to get Sales, Marketing, Customer Service, and RevOps teams and strategies working together.
How a Fractional CRO Can Jump-Start Your Next GTM Strategy
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How a Fractional CRO Can Jump-Start Your Next GTM Strategy
Successfully scaling operations and entering new markets with a robust go-to-market (GTM) strategy can be a complex and challenging endeavor, especially in 2024. This is where a..
Implementing Customer Retention Strategies through Fractional CRO
Customer retention plays a vital role in the growth and success of any business. It is well-known that acquiring new customers can be significantly more expensive than retaining..
How CEOs Deploy a Fractional CMO: 5 Tactics to Drive Quick Impact
As a CEO, you recognize the importance of having a Chief Marketing Officer (CMO) on your team. However, most small and mid-sized businesses cannot afford a full-time CMO. Enter..
2024 Marketing Strategies for Professional Service Companies
As the Chief Marketing Officer of House of Revenue, a leading fractional CRO and CMO solutions provider, we have collaborated with several SaaS companies. We have noticed some..
Multichannel Marketing Solution Companies for Revenue Growth
As businesses continue to expand their digital presence, multichannel marketing solution companies are becoming increasingly important in today's competitive landscape. These..
Should I hire In-House, a Marketing Agency, or Fractional Marketing?
As businesses evolve and adapt to new challenges, fractional marketing has emerged as a revolutionary solution for organizations seeking cost-effective and flexible marketing..