Heather Smyth
I am a creative brand, marketing, and sales leader that effectively balances tactical execution and strategic planning for scaling companies. With a decade of experience in a variety of industries including SaaS, professional services, HCM, and cannabis, I seek to pioneer new opportunities through multichannel marketing, go-to-market planning, and efficient operations management.
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4 Keys to Success in Your B2B Retention Marketing Efforts
Retention is your best friend, and churn is your biggest enemy. Whenever you lose a client — especially in B2B sales — you lose all the investment you put into informing,..