Brad Hendrickson
I am a committed, passionate sales and marketing executive with over 15 years of sales, marketing, brand building & product development expertise in SaaS, Consumer Packaged Goods (sales, marketing, TPM/TPO, advertising, strategy, and management), and E-commerce/Direct to Consumer industries.
Our Freshly Curated Content
Understanding the Fractional CRO Part 2: CRO vs. CFO
Startups and second-stage companies do best when they focus on the fundamentals. Concentrating on the underlying structure of your organization and building a strong team of..
Understanding the Fractional CRO Part 1: CRO vs. CMO
It is no secret, having holistic alignment between your sales, marketing & success team will yield a positive outcome. SmartKarrot even notes that "As per the Revenue Marketing..
Sales Enablement Strategy Part II: What You Needs to Succeed
There's nothing more important than reaching your prospects with experiences that are consistent and personalized. In fact, it's becoming more crucial as customers are starting to..
Retail & CPG Growth Outlook in 2021
The turbulence and unprecedented events of 2020 caused losses, supply chain shortages, and revenue upheaval for companies across every CPG sector. Forecasts and revenue..